How to wear
10 ways to make your perfume last longer
Ten simple habits that keep your scent with you all day, from moisturising first to where you keep the bottle.
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Guides to wearing, choosing and caring for fragrance, from the house of Immortal Extraits.
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Coco Vanille: the notes, explained
From the first bright splash of coconut to the creamy vanilla drydown: how our first extrait is built, note by note. -
Extrait de parfum vs eau de parfum: what's the difference?
What the names on the bottle really mean, how much fragrance oil each one holds, and how that changes the way it wears. -
Where to spray perfume: a guide to pulse points
The best places to apply your fragrance, how many sprays you really need, and the spots to avoid. -
Why can't I smell my own perfume?
Your perfume probably hasn't faded at all. Here's why your nose stops noticing it, and what to do about it. -
What is a gourmand fragrance?
Vanilla, coconut, caramel and coffee: what makes a scent gourmand, where the style came from, and how to wear one. -
How to store perfume so it stays at its best
Heat, light and air are what spoil perfume. Where to keep your bottles, where not to, and how to tell if one has turned. -
Why our name has a line through it
The line through the word Immortal is there on purpose. Here's what it means, and why every bottle has a number.
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Coming soon
See all thirty in the vault
The next two extraits.
N° 02 and N° 03 are sealed in the vault, and their names are revealed on release day. Leave your email and we'll tell you the moment they're out.
